MBT® ensures product authenticity!
What is it?
MBT®, the Swiss engineered and original Physiological Footwear brand, has adopted an advanced system of traceability that will effectively tackle the problem of counterfeit products and protect our brand's patented technologies.
This innovative solution is developed in cooperation with Certilogo, based in Milan, Italy, which provides a user-friendly system which allows our consumers to assess if a product is authentic or not, via a platform which collects specific data.
It is our desire to provide our consumer with confidence that they are purchasing an authentic MBT® Product. Certilogo helps ensures our consumer can reliably buy a real MBT® and enjoy the experience of our footwear knowing it’s an original.
The Certilogo process provides each indivdual pair of shoes with a unique identification code which allows consumers to verify the authenticity of the product as an original MBT®.
How does it work?
Simply find the Certilogo label and code in every MBT®
left shoe, and visit the link provided here
to go directly to the authentication portal to confirm your MBT®
shoes are authentic.
The objective of this service is to create an effective deterrent against counterfeiting, while helping to protect consumers from fakes offline and online.
As part of MBT®’s quality philosophy the new service places the consumer at the center of brand protection, and initiates a new channel of communication offering a platform which will develop direct dialogue with MBT® and its loyal consumers.
All approved MBT® retailers are trained to give a short introduction to ensure correct and effective use of the product.